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Toilet Wipes Market Trend Analysis

Toilet Wipes Market Trend Analysis

Sep 04, 2024

With the increasing global awareness of hygiene and rising spending on personal hygiene products, the wet wipes market is poised for rapid growth. Among the various segments of wet wipes, the market share of wet toilet paper has significantly expanded. As a convenient and hygienic personal care product, wet toilet paper is increasingly favored and appreciated by consumers, showing strong development momentum in the global market.

eco-friendly wet wipes

Currently, wet toilet paper has become widespread in developed countries in Europe and the United States. For instance, the penetration rate of wet toilet paper in Switzerland has reached 50%, meaning that 1 in 2 people uses wet toilet paper, and the penetration rate in Germany is close to 40%. In contrast, the market penetration of wet toilet paper in China is less than 5%, indicating room for growth in developing countries. As the penetration rate of wet toilet paper rises in developing countries, it is expected that the market size will further expand.

factory babys wet wipes

Compared with traditional dry paper towels and ordinary wet wipes, wet toilet paper achieves deeper cleaning and care effects, resulting in diversified usage scenarios. For example, Jiayue's wet toilet paper uses spunlace fabric, making it softer; its water content is 60%-80% of ordinary wet wipes, just enough to clean the skin without leaving a greasy, wet feeling. It adheres better to wrinkled skin, fully removing residues. Additionally, wet toilet paper has antibacterial functions, greatly reducing the risk of bacterial infections. There is no concern of clogging with wet toilet paper, as it is water-soluble and biodegradable, capable of breaking down into raw materials and fully returning to the environment, truly achieving sustainable ecological recycling and being more environmentally friendly.

biodegradable wet wipes feminine

Jiayue is a professional manufacturer with strong OEM brand cultivation capabilities, offering a wide range of products including adult diapers, wet wipes, sanitary napkins, baby diapers, nursing pads, and pet hygiene products, as well as OEM and ODM customization services for all sanitary products lines. Currently, Jiayue ships over 100*40HQ containers per month. Jiayue always treats others with sincerity, impresses customers with professionalism, and opens the market with quality!

Fujian Jiayue is about to depart again this month to MIR DETSTVA, Russia, 2024.Jiayue team will lead the most professional team personnel and the best quality hygiene products on display for you, we sincerely invite you to participate in this exhibition, look forward to meeting you at the exhibition. Please allow me to introduce our exhibition information to you:

Exhibition Time:Sep 24th-27th,2024

Booth No.:24C40

Location:23100,Moscow,14,Krasnopresnenskaya nab.

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