Why the maternal and infant market is becoming high-end?

     In the context of seven consecutive declines in birth rates and intensified market competition, the mother and baby market has entered an era of high-quality development. Faced with shrinking market capacity, transitioning towards high-end products has become a new path for current players in the mother and baby industry to break through. With the improvement in living standards among Generation Z parents and the increasing prevalence of scientific and meticulous parenting concepts, there is a growing pursuit of quality consumption. Consumers are willing to pay a higher premium for high-end products.

      According to the "2023 China New Mother and Baby Population Research Report," the mother and baby market has reached 5 trillion yuan, with a decrease in year-on-year growth rates, leading to intensified competition within the industry. Mother and baby brands have started adopting a "value for volume" development strategy. With the end of the baby boom, brands are restructuring their product portfolios towards high-end products to pursue sales profits, shifting their development strategy from quantity-driven to price-driven.

In the diaper market, baby pull-up diapers have seen rapid growth, occupying over half of the market share and reaching 80%-90% in certain regions.From 2022 to 2023,baby pants diaper rapidly change from three-piece to two-piece,at the same time,continuous upgrades in structure and quality.Therefore, it is believed that the trend of high-end development in the mother and baby market is inevitable. Yibero, a product launched by Jiayue, has upgraded its baby pull-up diapers by adopting a dual hot air process, making them not only soft but also smooth and comfortable, with excellent tactile sensation. The absorption layer can be customized according to customer demands, with most mid-to-high-end products using Japanese imported SAP absorption layers.If you need to know the specific size information of the products, please contact us for detailed instructions.

Jiayue is a comprehensive supplier integrating research and development, production, and sales, offering a wide range of products including wet wipes, sanitary pads, baby diapers, adult diapers, nursing pads, and pet hygiene products. The company also provides OEM and ODM customization services across its product lines. With over 10 years of experience in the hygiene products market, exports to more than 70 countries, a stable supply chain, a professional R&D team, and one-stop procurement services, Jiayue has successfully cultivated three leading brands in three markets. The company always adheres to the belief that product quality and innovation are the foundations of brand development, earning favor from customers worldwide.